Faculty
Anna Banks
Group Director, Strategy
Organic, Inc San Francisco
In her role as Group Director, Strategy, Anna Banks guides the strategy for Organic’s San Francisco office. Working alongside the other Organic strategy teams, Anna’s charter is to elevate Organic’s social media and digital customer relationship strategy offering as well as help evolve Organic’s strategic offering for the digital space.
Anna has over 18 years of experience designing and developing consumer experiences across the online and offline space. In past roles she leveraged her direct marketing roots to build out the measurement capabilities of McCann Worldgroup’s social media practice. Anna also led Microsoft’s international Emerging Media Trials; regularly traveling to Microsoft international subsidiaries, to demonstrate how to effectively integrate emerging media into local marketing plans. Anna joined McCann Worldgroup as a digital strategy director for MRM Worldwide, the relationship marketing arm of McCann Worldgroup.
Before joining McCann Worldgroup, Anna was vice president of strategy at data powerhouse Harte-Hanks, where she focused on new business and the development of integrated relationship marketing programs. Prior to Harte-Hanks, she worked with the WPP Group, the holding company for Ogilvy & Mather and Y&R.
Anna holds bachelor’s degree with honors from Harvard College and an MBA from Harvard University.
Anna teaches Secrets to Success in Social Media.
James Deaker
Director, Monetization Excellence
Microsoft
James Deaker leads the Monetization Excellence practice for Microsoft Advertising. In this capacity he is responsible for developing industry insights to guide pricing, policies and other monetization decisions. He is also responsible for building and developing infrastructure for Microsoft’s global Monetization Community and prioritizing and executing other key initiatives to improve the performance of Microsoft’s advertising assets.
Prior to acquisition by Microsoft, James was Vice President of Advisory Services at Rapt, the leader in Yield Management for Digital Display Ad products. At Rapt he led software deployments and advisory services engagements at a number of Rapt clients, including iVillage, TACODA, MTV Networks, Cox Newspapers, Facebook, and About.com.
Before Rapt, James was a consultant at the Boston Consulting Group (BCG), where he worked on a range of strategy and operational advisory projects. He has Ph.D. and M.S. degrees in Engineering-Economic Systems and Operations Research from Stanford University.
James teaches Best Practices in Yield and Revenue Management.
Nichole Goodyear
CEO, President and Co-Founder
Brickfish
As CEO and President of Brickfish®, Nichole oversees all facets of the company. Nichole has a proven executive management record, with years of experience successfully building technology companies. Under her leadership, Brickfish has received the prestigious Red Herring Award as one of the Top 100 Global technology companies in the world, an OMMA Award for Best Viral Campaign, and a Forrester Award for best social program.
Nichole is a serial entrepreneur, having helped build many emerging technology startup companies ranging from educational technology, point of sale, multi-media tools, Internet technology and viral social media platforms. A company co-founder, Brickfish represents Nichole’s seventh career startup. Since its inception four years ago, Nichole has successfully taken Brickfish from an emerging social media company to an award winning Social Media Solution™.
As a member of the IAB’s Social Media Committee, Nichole is the Chair for the Social Media Buying Guide. Nichole has spoken at OMMA Social, Advertising Week, CES, Digital Hollywood, the Illinois Research Institute, Stanford University, Social Media Strategies for Brands and Professional Athletes and many others.
Nichole holds a Bachelor of Science in Business Administration and Computer Information Systems with a minor in Economics from the University of Montana.
Nichole teaches Secrets to Success in Social Media.
Anne Hunter
Vice President, Advertising Effectiveness Products
comScore, Inc.
Anne Hunter is the vice president of comScore’s Advertising Effectiveness Products, where she is responsible for product development and marketing management.
Ms. Hunter has fourteen years of interactive advertising experience and is a frequent speaker on media measurement and targeting. Her unique combination of experience in sales, marketing, research and operations gives her a rare perspective on universal issues facing the online advertising industry.
Prior to joining comScore, Ms. Hunter served as vice president of strategic insights at AOL, LLC where she successfully integrated sales strategy and research staff from multiple companies to form a cohesive Platform-A team. Prior to that, Ms. Hunter served as vice president of data and analysis at Tacoda, Inc. where she doubled renewals by creating profitable sales analyses for clients such as Kraft, Cadbury, Coca-Cola and General Mills. Ms. Hunter has also held positions at 24/7 Real Media Inc. as director of advertising sales and operations, and Hearst New Media and Technology, Inc. as associate manager of advertising.
Anne teaches Advertising Effectiveness 101.
Jeff Lundwall
Managing Partner
Mercury Group
Jeff Lundwall is a founding and managing partner of Mercury Group LLC a retained consultancy specializing in media and media/technology companies. The areas of practice are Executive Search, Training and Career Transition. Jeff has worked in the media and media/technology industries since the mid 1990s. Jeff helped launch The Industry Standard, the first business magazine for the internet and later founded three content sites, where he managed sales and business development. Jeff was also involved in early web video and widget development. Before launching Mercury Group, Lundwall was Associate Publisher at Condé Nast Digital, where he helped grow staff and revenue 5x over four years.
Jeff is also co-author of Media 20/20: The Next Decade, a book exploring the media industry to uncover the trends and ideas that will change the way we create and consume media over the next decade. With specific commentary from dozens of influencers and decisions makers across entertainment, technology, commerce, advertising, marketing, and media outlets Media 20/20 provides rare insight into the media industry. (planned publish date: Spring 2010).
Jeff teaches the Digital Career Workshop: Landing Jobs in Tough Times.
Morris Martin
Sr. Market Research Manager
Microsoft Advertising Institute
As an analyst for one of the leading digital marketing analytics groups, Morris is responsible for advanced analytics research for many of the industry’s leading advertisers and agencies. Morris has served as a strategy liaison for market leaders and has conducted research in creative and media optimization including cross channel synergy and conversion attribution analysis. He has also served on various IAB-sponsored committees to ensure industry-wide data integrity and assist in cookie education initiatives.
Morris teaches Getting Credit for Your Impressions: Understanding and Using Attribution Models.
Tonia Mattu
Career Coach
Mercury Group
Tonia Mattu is a consultant with the Mercury Group, a retained consultancy specializing in media/technology companies, providing career coaching to professionals in transition. Prior to joining the Mercury Group, Tonia transitioned her own career by re-locating from Canada and partnering with rogenSi, a global business performance consultancy, where she gained extensive training and experience in the field working with senior level executives and managers. Previously, Tonia worked in media developing new business partnerships with McDonald’s, Burger King, Mercedes-Benz, Rolex, and BMW, earning her national recognition from CHUM, Canada’s leading multimedia broadcast company. Tonia earned a Bachelor of Commerce degree in Entrepreneurial Management from Royal Roads University and is currently completing certifications from the Coaches Training Institute and the Neuro Linguistic Programming Center of New York. She has also worked in client relations with American Express in Sydney, Australia and has travelled extensively.
Tonia teaches the Digital Career Workshop: Landing Jobs in Tough Times.
Anne Miller
Presentation Coach
Speaker, seminar leader, author, and coach, Anne Miller helps people sell millions of dollars of advertising at firms like Tremor Media, Yahoo! PointRoll and Conde Nast. Working with Anne you learn the winning skills, strategies and tips to close a deal, nail a presentation, or wow a crowd. Featured frequently in print and online, she is the author of three books, the latest being “Metaphorically Selling,” and her popular free newsletter, “The Metaphor Minute” and blog “Make What You Say, Pay!” www.annemiller.com amiller@annemiller.com.
Anne teaches Professional Presentations: Turn Information into a Story That Sells.
Peter O’Sullivan
Vice President of Sales
Buzz Logic
Peter oversees BuzzLogic’s entire sales organization, bringing more than 15 years of sales management experience to his role. As a pivotal member of the executive team at Google, Peter managed all aspects of sales growth for the company, scaling revenue from $19 million to $250 million and playing a key part in Google’s phenomenal success. Prior to Google, Peter held sales management positions at Geocities, where he more than tripled revenue in a single year, and Ziff Davis, where he was recognized as the top five percent of salespeople worldwide. Peter holds a B.A. History/Political Science from Manchester, New Hampshire’s Saint Anselm College.
Peter teaches Secrets to Success in Social Media.
Geoff Ramsey
Co-Founder, CEO
eMarketer
Geoff Ramsey is one of the Internet’s most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek, and Advertising Age.
A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital, media and corporate events around the globe, including the American Association of Advertising Agencies (AAAA), Association of National Advertisers (ANA), Magazine Publishers of America (MPA), the Interactive Advertising Bureau (IAB), the Conference Board, the Economist Conferences, Google and Yahoo!. Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.
Geoff teaches Secrets to Success in Social Media.
Pete Spande
SVP of Sales
Federated Media
Pete Spande is FM’s SVP of sales overseeing the sales organization. In 2007, Spande joined FM as the East Coast sales lead and has worked closely with large tech, consumer packaged goods, finance, and entertainment brands on more than 100 groundbreaking social media marketing executions. Prior to Federated Media he was vice president and publisher of CMP’s TechWeb Network where he oversaw sales, marketing, and product development for CMP Technology’s largest online properties including 65 bloggers and 45 technology blogs. Prior to CMP, Pete held a variety of posts at CNET Networks including general management responsibilities for TechRepublic, one of the largest communities of tech professionals on the Internet. Prior to CNET, he held sales jobs at IDG and Miller Freeman.
Pete teaches Secrets to Success in Social Media.
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