IAB Education

An Introduction and Discussion of Methodologies

Verification of online ad buys has become increasingly important to advertisers and agencies due to discrepancies between sell-side and buy-side impression counts and ads appearing near inappropriate content. By verifying delivery of ad campaigns, advertisers and media buyers hope to identify and eliminate budget waste from their online campaigns, safeguard the reputation of their brands, and adhere to regulatory compliance requirements.

But how do ad verification technologies accurately validate impression delivery and what does this mean for publishers and ad networks that are facing increasing demands for accountability? How can ad verification technologies help ad networks and exchanges become compliant with upcoming IAB Guidelines?

This four hour course includes an hour long panel discussion and twenty minute presentations by top level executives at leading Ad Verification companies.

Participating Ad Verification Companies

• AdSafe
• Adometry
• DoubleVerify
• The Media Trust
• mPire (Ad XPOSE)
• PerformLine
• Proximic
• RealVu
• SiteScreen

Agenda
Each company discusses their products, services, and methodology (15 minute presentations) as well
as answers attendees’ questions (5 minutes).

Afterwards, a representative from each company participated in a panel session led by the IAB that
focused on the operational and sales implications of these new players in the interactive advertising supply chain. Attendees, from companies such as Break Media, Google, NY Times, Tremor Media, among others, asked many questions throughout the session.