Interactive Education from the Experts — Anytime, Anywhere

IAB Professional Development leverages the expertise of IAB members and staff to deliver cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Below, you’ll find our current “On-Demand” course offerings. Each course counts towards the IAB Certificate in Interactive Advertising.

Success in Social Media

Success in Social Media


Taught By: eMarketer, Federated Media

View Details

Understanding and Using Attribution Models

Understanding and Using Attribution Models


Taught By: Morris Martin, Microsoft

View Details

Ad Effectiveness 101

Ad Effectiveness 101


Taught By: comScore

View Details

Targeting: Reaching the Right Audience Online

Targeting: Reaching the Right Audience Online


Taught By: Audience Science

View Details

Metrics 101 — Understanding and Using Measurement Data

Metrics 101 — Understanding and Using Measurement Data


Taught By: Nielsen

View Details

Mobile Advertising: Marketing on the Go

Mobile Advertising: Marketing on the Go


Taught By: Cars.com, Impact Mobile and eMarketer

View Details

Understanding and Succeeding with Digital Video Advertising

Understanding and Succeeding with Digital Video Advertising


Taught By: BBE and eMarketer

View Details

Closing the Deal with Data: Using Research to Sell

Closing the Deal with Data: Using Research to Sell


Taught By: Hitwise and Scripps Network

View Details