Interactive Education from the Experts — Anytime, Anywhere

IAB Professional Development leverages the expertise of IAB members and staff to deliver cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Below, you’ll find our current “On-Demand” course offerings.

How to Respond to Digital RFPs

How to Respond to Digital RFPs


Taught By: Politico and New Titans Media

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Targeting: Reaching the Right Audience Online

Targeting: Reaching the Right Audience Online


Taught By: Audience Science & Peer39

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Present Like a Pro

Present Like a Pro


Taught By: Anne Miller

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Ad Verification Seminar

Ad Verification Seminar


Taught By: 9 Leading Ad Verification Vendors

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Success in Social Media

Success in Social Media


Taught By: eMarketer, Federated Media

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Understanding and Using Attribution Models

Understanding and Using Attribution Models


Taught By: Morris Martin, Microsoft

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Ad Effectiveness 101

Ad Effectiveness 101


Taught By: comScore

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Metrics 101 — Understanding and Using Measurement Data

Metrics 101 — Understanding and Using Measurement Data


Taught By: Nielsen

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Mobile Advertising: Marketing on the Go

Mobile Advertising: Marketing on the Go


Taught By: Cars.com, Impact Mobile and eMarketer

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Understanding and Succeeding with Digital Video Advertising

Understanding and Succeeding with Digital Video Advertising


Taught By: BBE and eMarketer

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Closing the Deal with Data: Using Research to Sell

Closing the Deal with Data: Using Research to Sell


Taught By: Hitwise and Scripps Network

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Finance for Media Professionals

Finance for Media Professionals


Taught By: Ed Fields, Prof. of Finance, Zicklin School of Business, Baruch College

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